Headless Commerce Ecosystem for a Lifestyle Brand

Retail storefront with lifestyle product displays

Client: Lifestyle retail brand  |  Services: E-commerce development, web engineering

Challenge

Campaign landing pages were slow to publish and the legacy monolith storefront could not support localized promotions.

Solution

Zervax delivered a headless commerce layer:

  • Composable Next.js storefront with CMS-driven collections
  • Multi-currency checkout and tax rules
  • Inventory sync across web, marketplace, and POS

Highlights

  1. Merchandising stories publish without developer tickets.
  2. Core Web Vitals passed on mobile for campaign pages.
  3. Checkout abandonment reduced by 18% after UX refinements.
Modern retail store interior
Unified catalog powered three customer-facing channels.